Style Guide
Reelfeed is built for reading fast — one swipe, one story, full-screen every time. Below are examples of Ghost's expansive editing toolset, fully supported by the Reelfeed theme.
Headings
When creating a heading, just add a # before your text, or use the contextual toolbar. Keep adding up to six # in a row to make the heading smaller.
Heading 1
Heading 2
Heading 3
Heading 4
Heading 5
Heading 6
Bookmarks
When using a URL, with the right meta information, it can show the page title, excerpt, publisher, and even provide an image preview. This is a great way to share links from sites that don't have automatic embeds.

Headers
Make a statement with bold section headers in your posts and pages. Insert a header card that can include a title, subheading, accent color or image background, and a button.
Thoughts, stories & ideas
Learn MoreQuotes
You can make quotes stand out with two types of blockquote styles that can be applied directly in the editor.
The way to get started is to quit talking and begin doing.
— Walt Disney
The only impossible journey is the one you never begin.
— Tony Robbins
Audio
It's possible to upload audio files directly to a post! Ghost users can share audio content with your audience, and a beautiful media player that hosts the file directly on your own site — no third party involved.
Videos
Embed videos from platforms like YouTube and Vimeo, or you can upload your own video content straight into a Ghost post. Once uploaded, your video content renders in a beautiful player. Videos can be set to loop, have their own custom thumbnails, and change in three different styles using the editor toolbar.
Images — Regular / Wide / Full
Regular width
A regular image sits neatly inside the text column.

Wide width
A wide image breaks out slightly past the edges of the text.

Full width
A full-width image spans the entire width of the post.

List
Unordered List
- Full-screen reel feed
- Swipe & scroll navigation
- Dark mode by default
Ordered List
- Write your post
- Add a feature image
- Publish
Gallery
Drop several images into a single Gallery card and Ghost lays them out in a responsive grid automatically.









Buttons
Add call-to-action buttons anywhere in a post. They can be left, center, or right aligned, use custom button text, and link to any URL.
Highlighting
Select any text and use the highlight mark to draw attention to a key line
highlighted text looks like this.
File Uploads
Attach downloadable files directly inside a post. Readers get a clean download card with the file name and size.
Toggles
When should I use Toggles?
Use a Toggle card to collapse long or optional sections of a post — FAQs, spoilers, or extra detail readers can expand only if they want to.
Where do I try the Reelfeed theme?
Grab the live preview from the Ghost Marketplace listing, or check the Purchase link in the footer.
Callouts
Call to Action
Promote a product, sponsor, or your own offer with a dedicated CTA card — image, description, and a button all in one place.
Embeds