Reel

Style Guide

Reelfeed is built for reading fast — one swipe, one story, full-screen every time. Below are examples of Ghost's expansive editing toolset, fully supported by the Reelfeed theme.


Headings

When creating a heading, just add a # before your text, or use the contextual toolbar. Keep adding up to six # in a row to make the heading smaller.

Heading 1

Heading 2

Heading 3

Heading 4

Heading 5
Heading 6


Bookmarks

When using a URL, with the right meta information, it can show the page title, excerpt, publisher, and even provide an image preview. This is a great way to share links from sites that don't have automatic embeds.

Ghost: The best open source blog & newsletter platform
Beautiful, modern publishing with email newsletters and paid subscriptions built-in. Used by Platformer, 404Media, Lever News, Tangle, The Browser, and thousands more.


Headers

Make a statement with bold section headers in your posts and pages. Insert a header card that can include a title, subheading, accent color or image background, and a button.

Thoughts, stories & ideas

A full-bleed divider card with a background, a heading, and an optional button — perfect for breaking up a long post.

Learn More


Quotes

You can make quotes stand out with two types of blockquote styles that can be applied directly in the editor.

The way to get started is to quit talking and begin doing.
— Walt Disney
The only impossible journey is the one you never begin.
— Tony Robbins


Audio

It's possible to upload audio files directly to a post! Ghost users can share audio content with your audience, and a beautiful media player that hosts the file directly on your own site — no third party involved.

audio-thumbnail
Dragon studio calming rain
0:00
/30.024


Videos

Embed videos from platforms like YouTube and Vimeo, or you can upload your own video content straight into a Ghost post. Once uploaded, your video content renders in a beautiful player. Videos can be set to loop, have their own custom thumbnails, and change in three different styles using the editor toolbar.

0:00
/0:59

Video by Engin Akyurt from Pixabay


Images — Regular / Wide / Full

Regular width
A regular image sits neatly inside the text column.

Wide width
A wide image breaks out slightly past the edges of the text.

Full width
A full-width image spans the entire width of the post.


List

Unordered List

  • Full-screen reel feed
  • Swipe & scroll navigation
  • Dark mode by default

Ordered List

  1. Write your post
  2. Add a feature image
  3. Publish


Gallery

Drop several images into a single Gallery card and Ghost lays them out in a responsive grid automatically.


Buttons

Add call-to-action buttons anywhere in a post. They can be left, center, or right aligned, use custom button text, and link to any URL.


Highlighting

Select any text and use the highlight mark to draw attention to a key line

highlighted text looks like this.


File Uploads

Attach downloadable files directly inside a post. Readers get a clean download card with the file name and size.


Toggles

When should I use Toggles?

Use a Toggle card to collapse long or optional sections of a post — FAQs, spoilers, or extra detail readers can expand only if they want to.

Where do I try the Reelfeed theme?

Grab the live preview from the Ghost Marketplace listing, or check the Purchase link in the footer.


Callouts

💡
Check out the theme's design settings to customize colors, width, and layout to match your brand.


Call to Action

SPONSORED

Promote a product, sponsor, or your own offer with a dedicated CTA card — image, description, and a button all in one place.

Get Reelfeed


Embeds